The science of PR – Everything

The science of PR

Seeming

Oct 032022

Even public relations suffers from science-envy: it is no accident that Relativity came between Barnum and Bernays.

En français (et anglais):

"The Rochefoucauld of the Twitter generation has arrived. Aaron Haspel's crisp, curt, cold-eyed aphorisms pack the maximum amount of truth into the minimum amount of space — and do it with elegance and wit." —Terry Teachout, drama critic, The Wall Street Journal

"Delightfully witty, painfully true, and thoroughly enjoyable reading...a gem on every page." —Megan McArdle, Washington Post columnist and author of The Up Side of Down

"Aaron Haspel is good, very good." —Nassim Nicholas Taleb, author of Antifragile and The Black Swan

"Extremely good...wry, wise rules." —James Geary, author of The World in a Phrase and editor of Geary's Guide to the World's Great Aphorists

"My favorite aphorist of the 21st century." —Colin Marshall, Boing Boing

"Aaron Haspel would have been world-famous as an epigrammist if he'd been born in 1880." —Colby Cosh, Maclean's

"Aaron Haspel is the greatest master of the aphoristic form writing in English today. It’s always hard to know which books will stand the test of time, which books will be read 300 years from now. But if I was a betting man, I’d bet on Everything." —John Faithful Hamer